A seasonal content calendar for the Vietnamese market

Most content calendars circulating online are translated from English, so they have Black Friday and Halloween but not Tet, the seventh-month full moon, or the Vietnamese school-year rhythm. The right approach is to build the calendar from your own last year's data.

Why a copied calendar does not work

Three reasons:

Different seasonal rhythm. Lunar New Year moves each year and pulls a whole month before it along with it.

Industries are offset from each other. Gift categories start before food categories; school supplies start before both.

Marketplace sale days do not line up with public holidays. The monthly sale days have their own rhythm.

Four markers per season

Marker 1 — when content on the topic starts appearing.

Marker 2 — when competition peaks.

Marker 3 — when demand peaks.

Marker 4 — when it ends.

All four are measurable by running tools periodically through the season and recording, rather than by guessing.

How to measure

What	Tool	Price	Frequency
Seasonal products appearing	TikTok Shop radar	15 credits, 3 pages	fortnightly
Sounds tied to the season	Sound radar	8 credits, 30 sounds	weekly
What the country is watching	YouTube trends	8 credits	weekly
What competitors are posting	Competitor watch	249 credits / 30 days, 5 channels	continuous

For a three-month season, the first three tools come to about 200 credits and give you a calendar reusable next year. See also seasonal products.

Calendar structure

One row per season, six columns:

Season	Marker 1	Marker 2	Marker 3	Marker 4	Content already used

The last column becomes the most valuable in year two: it tells you which content has already run and how it did, so you do not repeat something that did not work.

Work backwards from marker 2

Your production schedule should work backwards from marker 2, not marker 3. When competition peaks, your content has to already be up, not in the edit.

For a small team, three weeks back is sensible: one week to prepare, one to shoot and edit, one as buffer for whatever goes wrong.

What a calendar cannot do

A calendar gives you timing, not content. The ideas still have to come from elsewhere: from your customers' comments, from the questions they keep asking. See content ideas from comments.

Frequently asked questions

Is last year's calendar still valid? The timing usually repeats; the specific content does not. Use the calendar for timing.

Is there a template to download? No. A generic template would be wrong for most industries. The six columns above are the structure for you to fill.

Which season should I start measuring? The one that matters most to your industry, and do one season well before doing the year.