21/09/2026 4 min read Creators & KOLs
Evaluate a creator before you pay for a booking
The topic hub for creators and KOLs: how to read a channel's numbers, how to find candidates, and how to price a post.
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Guides and notes on social media insight for creators, agencies and sellers.
21/09/2026 3 min read TikTok Shop
Selling on TikTok Shop: read the data before you buy stock
The topic hub for TikTok Shop: find products that are moving, read buyer comments, and watch a competitor's live sessions.
Read more21/09/2026 3 min read Ad research
Competitor ad research: start with the public libraries
The topic hub for ad research: what the three public libraries hold, how to read them, and what is definitely not in there.
Read more21/09/2026 3 min read Trends
Catch a trend before it saturates
The topic hub for trends: find sounds on the way up, read Vietnam's YouTube trending board, and find places people film at.
Read more21/09/2026 3 min read Content production
From footage to video: a production process with data behind it
The topic hub for content production: sourcing footage legally, finding ideas in comments, and reading the numbers when a channel dips.
Read more21/09/2026 2 min read Local & Google Maps
Businesses with a storefront: what Google Maps data is good for
The topic hub for local: read a competitor's reviews, find the themes customers complain about, and survey an area before you sign a lease.
Read more21/09/2026 3 min read Competitor tracking
Track competitors on a schedule instead of when you remember
The topic hub for competitor tracking: who to watch, how to spot a breakout video, and the real cost of doing it by hand.
Read more21/09/2026 3 min read Data & API
Get social media data over an API
The topic hub for data and API: how to call it, how credits are charged, how to retry without paying twice, and where the boundaries are.
Read more21/09/2026 6 min read Creators & KOLs
How to calculate TikTok engagement rate in 2026
The same channel returned 1.07% to 112.52% across five calculators. The difference is the denominator, and picking the wrong one means paying the wrong price.
Read more21/09/2026 6 min read Content production
Downloading TikTok videos without the logo, and when it is allowed
Getting the file is a technical question. What you may do with it is a copyright question, and the two are unrelated.
Read more21/09/2026 6 min read Ad research
See the ads a competitor is running: Facebook, Google, LinkedIn
Large platforms are required to publish the ads they run. Reading those libraries tells you where a rival is putting money, for free.
Read more21/09/2026 4 min read Creators & KOLs
What counts as a good engagement rate, by channel size
There is no single right number. There are two public reference points, and they measure two different things.
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