Local & Google Maps

21/09/2026 2 min read

Businesses with a storefront: what Google Maps data is good for

The topic hub for local: read a competitor's reviews, find the themes customers complain about, and survey an area before you sign a lease.

21/09/2026 3 min read

Reviews are a public record of whether customers were happy with a competitor. How to read them into work you can do.

21/09/2026 3 min read

Reading 200 reviews and concluding 'they complain about service' is not finishing. The job is counting, and counting takes 40 minutes.

21/09/2026 3 min read

Your reply gets read by more people than the review itself. A four-line structure, and three replies that make it worse.

21/09/2026 3 min read

Two venues both on 4.6 can be very different. Three numbers to read alongside the average.

21/09/2026 3 min read

Before you put down a deposit, the reviews of five nearby venues tell you what customers in that area are fussy about.

21/09/2026 3 min read

A chain-wide average hides the branch with a problem. How to measure each location on the same ruler.

21/09/2026 3 min read

Two public sources measuring two different things. Cross them and you get four cells, each a different business situation.

21/09/2026 3 min read

Fourteen items in three groups: the profile, the reviews, and the content. The first group takes one sitting and costs nothing.

21/09/2026 3 min read

Knowing the average rating of cafes where you plan to open gives you a benchmark. How to measure it, and three comparison traps.