Creators & KOLs

21/09/2026 4 min read

Evaluate a creator before you pay for a booking

The topic hub for creators and KOLs: how to read a channel's numbers, how to find candidates, and how to price a post.

21/09/2026 6 min read

How to calculate TikTok engagement rate in 2026

The same channel returned 1.07% to 112.52% across five calculators. The difference is the denominator, and picking the wrong one means paying the wrong price.

21/09/2026 4 min read

What counts as a good engagement rate, by channel size

There is no single right number. There are two public reference points, and they measure two different things.

21/09/2026 4 min read

Seven signs a channel buys engagement

Engagement can be bought and so can followers. What is hard to fake is the relationship between the numbers, and that is where to look.

21/09/2026 3 min read

A 12-point checklist before signing a creator booking

Twelve things to check before you transfer money, in three groups: the numbers, the audience, and the contract.

21/09/2026 3 min read

A creator's media kit: which numbers to read and which to skip

A media kit is written by the channel. Three numbers in it are worth reading, four you should verify, and two you should skip.

21/09/2026 3 min read

Find creators by niche keyword instead of using a ready-made list

A list somebody sends you is a list of people good at selling themselves. Keyword search surfaces channels nobody has approached.

21/09/2026 3 min read

Nano, micro or macro: choosing a creator tier by budget

Three tiers, three different problems. The choice is not about size but about whether you need reach or conversion.

21/09/2026 3 min read

Pricing a booking: building a reference range by channel size

No trustworthy market rate card exists. But you can build a reference range from channels in your own niche in an afternoon.

21/09/2026 3 min read

Does a creator's audience overlap your customers?

The most skipped question in booking. A channel at 8% engagement can still be talking to a completely different group.

21/09/2026 3 min read

One creator on several platforms: which one is worth paying for

The same person can be strong on TikTok and barely read on Threads. How to compare four platforms in one run.

21/09/2026 3 min read

Reading a creator's YouTube channel

YouTube differs from TikTok in that views arrive slowly and stay. So the numbers worth reading differ too.