Creator & KOL: tìm, chấm điểm, so sánh trước khi book

21/09/2026 3 min read

Reading a creator's Instagram profile

Instagram holds three content types with different engagement mechanics. Blending them into one number is how you mislead yourself.

21/09/2026 3 min read

Two text platforms. Few people check them before booking, but this is where a person's real voice and opinions surface.

21/09/2026 3 min read

Posting frequency says a lot about a channel's real investment. Posting time says less than you have been told, and here is why.

21/09/2026 3 min read

Follower count is an old number. Median views is the current one, and it is what you actually buy when you book.

21/09/2026 3 min read

A good report says what it measured, how, and what it could not measure. A one-page structure you can use today.

21/09/2026 3 min read

A process for comparing candidates on one measure, and the six-column table to fill in.

21/09/2026 3 min read

The most crowded niche and the noisiest. How to build a list with problem keywords instead of product keywords.

21/09/2026 3 min read

Food videos get views easily and customers rarely. Three metrics separate entertainment channels from ones that bring people in.

21/09/2026 3 min read

The highest-engagement niche and the most disappointing. The reason is that the people interacting are not the people deciding.

21/09/2026 3 min read

No installation needed. Four columns and two formulas give you both denominators and warn you when the denominator is wrong.

21/09/2026 4 min read

A method for measuring a niche with public data, plus the table template. You can run it in an afternoon for about 100 credits.