21/09/2026 4 min read Creators & KOLs
Seven signs a channel buys engagement
Engagement can be bought and so can followers. What is hard to fake is the relationship between the numbers, and that is where to look.
Read moreBlog
Guides and notes on social media insight for creators, agencies and sellers.
21/09/2026 3 min read Creators & KOLs
A 12-point checklist before signing a creator booking
Twelve things to check before you transfer money, in three groups: the numbers, the audience, and the contract.
Read more21/09/2026 3 min read Creators & KOLs
A creator's media kit: which numbers to read and which to skip
A media kit is written by the channel. Three numbers in it are worth reading, four you should verify, and two you should skip.
Read more21/09/2026 3 min read Creators & KOLs
Find creators by niche keyword instead of using a ready-made list
A list somebody sends you is a list of people good at selling themselves. Keyword search surfaces channels nobody has approached.
Read more21/09/2026 3 min read Creators & KOLs
Nano, micro or macro: choosing a creator tier by budget
Three tiers, three different problems. The choice is not about size but about whether you need reach or conversion.
Read more21/09/2026 3 min read Creators & KOLs
Pricing a booking: building a reference range by channel size
No trustworthy market rate card exists. But you can build a reference range from channels in your own niche in an afternoon.
Read more21/09/2026 3 min read Creators & KOLs
Does a creator's audience overlap your customers?
The most skipped question in booking. A channel at 8% engagement can still be talking to a completely different group.
Read more21/09/2026 3 min read Creators & KOLs
One creator on several platforms: which one is worth paying for
The same person can be strong on TikTok and barely read on Threads. How to compare four platforms in one run.
Read more21/09/2026 3 min read Creators & KOLs
Reading a creator's YouTube channel
YouTube differs from TikTok in that views arrive slowly and stay. So the numbers worth reading differ too.
Read more21/09/2026 3 min read Creators & KOLs
Reading a creator's Instagram profile
Instagram holds three content types with different engagement mechanics. Blending them into one number is how you mislead yourself.
Read more21/09/2026 3 min read Creators & KOLs
Threads and X: two channels nobody checks that say a lot
Two text platforms. Few people check them before booking, but this is where a person's real voice and opinions surface.
Read more21/09/2026 3 min read Creators & KOLs
Posting frequency and timing: reading the 60 most recent videos
Posting frequency says a lot about a channel's real investment. Posting time says less than you have been told, and here is why.
Read more