Blog CIA: Hướng dẫn insight mạng xã hội

21/09/2026 3 min read Ad research

Building an ad swipe file your creative team will use

A folder of images nobody opens is worthless. How to structure a swipe file so the edit team finds what they need.

21/09/2026 3 min read Ad research

Fifteen boxes to fill per competitor, in three groups. Print it and fill it in an afternoon.

21/09/2026 3 min read Ad research

The beauty industry has its own advertising conventions. How to read the industry pattern, and three content limits to remember.

21/09/2026 3 min read Trends

Published trending lists are always late. How to measure which sound is climbing, using two runs a few days apart.

21/09/2026 3 min read Trends

No general figure is trustworthy. How to build the curve for your own niche, and four shapes you will see.

21/09/2026 3 min read Trends

Four categories, refreshed hourly. How to read the board into content ideas instead of just looking at it.

21/09/2026 3 min read Trends

Place data by videos tagged there, with rating and review count. Who can use it and for what.

21/09/2026 3 min read Trends

Filming somewhere already being discussed gives a video an advantage in being found. How to choose, and what to check first.

21/09/2026 3 min read Trends

Chasing every trend is the fastest way to lose a channel's identity. Three questions, answerable in thirty seconds.

21/09/2026 3 min read Trends

Seasons in Vietnam have their own rhythm. How to build the calendar from last year's data instead of translating a foreign one.

21/09/2026 3 min read Trends

A five-column spreadsheet turns scattered runs into direction of travel. The structure and how to read it.

21/09/2026 3 min read Content production

Channels get restricted and videos get taken down. How to back up your own content, and why the project file matters more.