21/09/2026 3 min read Content production
Reading comments to find your next video topic
The best source of ideas is not a trend list. It is the question customers are typing that nobody has answered.
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Guides and notes on social media insight for creators, agencies and sellers.
21/09/2026 3 min read Content production
The first three seconds: learning from videos that hold attention
No guessing needed. The videos holding attention best in your niche are publicly showing their opening three seconds.
Read more21/09/2026 3 min read Content production
Captions and hashtags: which one actually matters
Hashtags get discussed more than they deserve and captions less. How to test it on your own channel's data.
Read more21/09/2026 3 min read Content production
Repurposing one video for four platforms
Reposting untouched usually fails. Four things to change per platform, and the order to do them in.
Read more21/09/2026 3 min read Content production
Engagement is dropping: four things to check before blaming the algorithm
The algorithm is the last explanation, not the first. Four causes readable from your own channel's data.
Read more21/09/2026 3 min read Local & Google Maps
Reading 200 Google Maps reviews of a competitor in one sitting
Reviews are a public record of whether customers were happy with a competitor. How to read them into work you can do.
Read more21/09/2026 3 min read Local & Google Maps
What customers complain about most: grouping reviews into themes
Reading 200 reviews and concluding 'they complain about service' is not finishing. The job is counting, and counting takes 40 minutes.
Read more21/09/2026 3 min read Local & Google Maps
Bad reviews: how to answer them properly
Your reply gets read by more people than the review itself. A four-line structure, and three replies that make it worse.
Read more21/09/2026 3 min read Local & Google Maps
What a 4.6 average says and what it hides
Two venues both on 4.6 can be very different. Three numbers to read alongside the average.
Read more21/09/2026 3 min read Local & Google Maps
Opening somewhere new: surveying an area with your neighbours' reviews
Before you put down a deposit, the reviews of five nearby venues tell you what customers in that area are fussy about.
Read more21/09/2026 3 min read Local & Google Maps
Multi-branch chains: comparing quality between locations
A chain-wide average hides the branch with a problem. How to measure each location on the same ruler.
Read more21/09/2026 3 min read Local & Google Maps
Combining Google Maps with TikTok: do filmed venues get more customers?
Two public sources measuring two different things. Cross them and you get four cells, each a different business situation.
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