21/09/2026 3 min read Creators & KOLs
Why median views matter more than follower count
Follower count is an old number. Median views is the current one, and it is what you actually buy when you book.
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Guides and notes on social media insight for creators, agencies and sellers.
21/09/2026 3 min read Creators & KOLs
The booking report you send a client: which numbers belong in it
A good report says what it measured, how, and what it could not measure. A one-page structure you can use today.
Read more21/09/2026 3 min read Creators & KOLs
Comparing five creators in one afternoon
A process for comparing candidates on one measure, and the six-column table to fill in.
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Beauty creators in Vietnam: building a candidate list
The most crowded niche and the noisiest. How to build a list with problem keywords instead of product keywords.
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Food creators: which metrics predict sales
Food videos get views easily and customers rarely. Three metrics separate entertainment channels from ones that bring people in.
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Parenting creators: why high engagement converts poorly
The highest-engagement niche and the most disappointing. The reason is that the people interacting are not the people deciding.
Read more21/09/2026 3 min read Creators & KOLs
An engagement rate spreadsheet you can build in ten minutes
No installation needed. Four columns and two formulas give you both denominators and warn you when the denominator is wrong.
Read more21/09/2026 3 min read TikTok Shop
Finding products that are selling on TikTok Shop
Public data shows which products are moving. How to search, how to read it, and what this data does not say.
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Researching a niche before you buy stock: four questions
Four questions answerable from public data, and if one comes back badly, do not buy.
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Reading the comments under a competitor's selling videos
Comments are where customers say things they say nowhere else. How to turn 300 comments into work you can do.
Read more21/09/2026 3 min read TikTok Shop
What buyers complain about most: grouping comments into themes
A 30-minute manual counting process turns 300 scattered comments into five themes ranked by frequency.
Read more21/09/2026 3 min read TikTok Shop
A competitor's live sessions: what to watch and when
Check up to five channels for who is live right now. How to turn that into an observation schedule, and what it does not reveal.
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