21/09/2026 3 min read TikTok Shop
Which live time slots have an audience: measuring it yourself
Every article names a different golden hour. How to measure it for your own niche, in one week.
Read moreBlog
Guides and notes on social media insight for creators, agencies and sellers.
21/09/2026 3 min read TikTok Shop
Pricing against competitors without starting a price war
Cheapest is not a strategy, it is a way of shortening how long you have money. How to price near the median and sell something else.
Read more21/09/2026 3 min read TikTok Shop
Product photos and titles: learning from shops that are selling
No guessing needed. The best-selling shops in your niche are publicly displaying every choice they optimised.
Read more21/09/2026 3 min read TikTok Shop
Seasonal products: how far ahead of competitors is enough
Too early means storage costs, too late means discounting. How to use last season's data to schedule the next one.
Read more21/09/2026 3 min read TikTok Shop
Pairing affiliates with creators: choosing on selling data
Affiliate pays per order so the money risk is lower, but picking wrong still costs samples and time.
Read more21/09/2026 4 min read TikTok Shop
Why a million-view video produces no orders
Four causes, and three of them are readable from the comments under that very video.
Read more21/09/2026 3 min read TikTok Shop
A checklist before opening a TikTok Shop
Twelve things to finish before your first product listing, in three groups: the niche, the stock, and the content.
Read more21/09/2026 3 min read Ad research
The TikTok ad library: what to look for in it
Top ads by country and industry, not searchable by brand name. How to use what it actually holds.
Read more21/09/2026 3 min read Ad research
A long-running ad is a profitable ad
Nobody knows a competitor's budget. But how long an ad has been alive is the best substitute, and it is public.
Read more21/09/2026 3 min read Ad research
Dissecting a winning creative: the first three seconds
A five-question frame for taking apart any video ad, and how to turn the result into a brief.
Read more21/09/2026 3 min read Ad research
Where a competitor's landing pages go
The landing page says more than the creative: it tells you what action they are optimising for, and what they measure.
Read more21/09/2026 3 min read Ad research
A competitor's ad budget: why nobody can estimate it
Every competitor budget figure is a guess. Four measurable substitutes, and they answer the question you actually have.
Read more